Lions Club Culinaire Walk through South Limburg (Thull to Schinnen, the Netherlands) - 22 April 2007

One splendid spring Sunday, our school's Director Dean, Professor Tuninga, invited us to join him for a delightful "taste-and-trail" experience organized by the Lions Club Hoensbroek-Brunssum. The weather could not have been more perfect - sunny skies and a gentle breeze made it ideal for a countryside hike.

Along the trail, each stop offered a culinary surprise: savory soup at Kasteel Terborg, a fresh wrap with salad in Puth, a hearty plate of rice and meat in Wolfhagen, and a sweet finale of cake and coffee in Schinnen. Each pause offered a chance to savor not just the food, but also the company and setting.

It was a brilliant and inspiring way to blend gastronomy, local scenery, and community spirit. Professor Tuninga inspired me with his servant leadership, personally serving us during one of the stops. This was a Sunday well spent and fondly remembered.

Above: Professor Tuninga

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A Research Journey Through the Netherlands: CSR Fieldwork in Amsterdam, Utrecht, and Rotterdam, 19-20 April 2007

While pursuing my graduate business degree at Maastricht School of Management (MsM), I wrote a thesis on Corporate Social Responsibility (CSR). Specifically, the research explored how CSR strategies, when combined with the Bottom of the Pyramid (BoP) approach, could drive corporate growth and profitability.

With the support of my research professor, I secured interviews with four prominent Anglo-Dutch companies for qualitative research. In April 2007, I conducted three on-site interviews and one phone interview with key figures in Ethics, Corporate Affairs, and Sustainable Development.

On April 19th and 20th, I visited Heineken in Amsterdam, Rabobank in Utrecht, and Unilever in Rotterdam. I completed the fourth interview over the phone with the Issue Manager at Shell. 

Below are a few photos I captured during my visits to these cities.

Amsterdam

Above left: The Heineken brewery

Above right: Euronext

Utrecht

Above: Inside a fair trade store

Rotterdam

Above: @ Unilever - some familiar consumer brands include Dove, Lipton, and Ben & Jerry's

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