While attending graduate business school at MsM, I wrote a thesis research paper on the topic of Corporate Social Responsibility (CSR). Specifically, the paper explored how a business strategy on CSR and the BoP (Bottom of the Pyramid) approach could drive corporate growth and profitability.
With the help of my research professor, I managed to line up 4 business contacts to conduct my qualitative research. 3 on-site interviews and 1 phone interview with 4 major (Anglo-)Dutch companies were scheduled in April 2007.
Between April 19 and 20, 2007, I visited Heineken in Amsterdam, Rabobank in Utrecht, and Unilever in Rotterdam, where I interviewed the organizations' key personnel in Ethics, Corporate Affairs, and Sustainable Development. The fourth company was Anglo-Dutch corporation, Shell, to which I conducted a phone interview with their Issue Manager.
Below are a few photos I took while visiting these cities:
Amsterdam
Above left: The Heineken brewery
Above left: Euronext
Utrecht
Above left: Cultural art in a Fair Trade shop
Rotterdam
Above: @ Unilever - some familiar consumer brands include Dove, Lipton, and Ben & Jerry's
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